From the desk of Andrew Ross.
Offering creative solutions spanning across areas
of brand, environment, and experience design.
Working closely with friends, artists, brands,
and founders to create authentic and captivating
expressions of their mission.
Currently: The New Company
Based in San Francisco
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GIANNIS FREAK 7
As part of the Giannis Freak 7 launch campaign for Nike Basketball, The New Company created The Freak 7 “City Run” — bringing the mentality and work ethic of Giannis to the next generation. The Nike Elite training session hosted by Chicagos own, Young Wayne, brought together rising EYBL players with exclusive footwear seeding — and a surprise drop-in by Giannis and the Antetokounmpo brothers.
2025
Brand Identity
Experiential Design
Art Direction
Production
Credits:
THE NEW COMPANY
Executive Creative Director: Matt Luckhurst
Creative Director: Steven Olimpio
Design Lead: Andrew Ross
Strategy: Eric Nelson
Sr. Project Manager: Elle McCarthy
Executive Producer: Helena Corzan
Photography:
Adam Jason Cohen
KINGLET
Dancing on the line between tradition and modernity, Kinglet restaurant breathes new life to the historic wine district of Walla Walla with playful precision. I created an identity system that draws from the industrious ranching and logging roots of the town while infusing just the right amount of contemporary flair to make it fresh.
Due to the seasonal offering and ever-changing nature of the menu, all print collateral was designed to be printed inexpensively and accessibly with a standard home printer and customized with rubber stamps.
2022
Brand Identity
Menu Design
Creative Direction
Art Direction
Photography:
Feed It Creative
FUJI MARKET® “CITY LIMITS”
The SS24 “CITY LIMITS” collection features a limited capsule of peices inspired by the places between.
I designed and oversaw production of the collection and developed POV, strategy, and creative direction for the campaign. The visual aesthetic draws from the forgotten gas stations, laundromats, and body shops found in small towns beyond city limits.
2024
Design
Art Direction
Photography
UI Design
Studio Photography:
Zachary Fineberg
Live Site
FRIENDS & DISCO
Friends & Disco is a house music collective based in Los Angeles, focusing on highly curated musical and social experiences. I helped them to design and produce their first merchandise collection, celebrating their connection to the greater Los Angeles area and the nature that surrounds.
This project is a small part of ongoing creative and art direction for the Friends & Disco brand.
2024
Brand Identity
Creative Direction
Apparel Design
Merchandise Design
Art Direction
Live Site
BIG MAX BURGER CO.
In the spring of 2020, James Beard nominated chef, Maximillian Petty, made the decision to shift his beloved neighborhood bistro formerly known as Eden Hill Provisions into a takeout burger powerhouse built to thrive throughout the pandemic.
Big Max Burger Co.'s identity plays on the nostalgia of a classic American burger stop, drawing inspiration from timeless vintage signages paired with bold, playful typography to attract burger lovers of all ages.
2020
Brand Identity
Creative Direction
Menu Design
Signage
Apparel
Photography:
Feed It Creative
BABALU CANNABIS
Babalu is a self-directed southwest based cannabis concept brand aiming to bring premium grade, small-batch, and ethically grown marijuana to the masses . I developed an identity drawing from the vivid, sun-bleached tones of the region paired with a rich visual system that embodies the surrealist spirit of a high-desert daydream.
2023
Brand Identity
Packaging
Creative Direction
Art Direction
Photography
3D:
Jacob Adler
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